While at Butterfly Network, I worked on a campaign to launch a sub brand of the main brand: iQ+ Vet. The goal was to have this new product have a separate identity, but one that was still identifiable as part of the Butterfly Network family. To accomplish this, I used the same colors and typography of the main brand, however applied them in a way that created differentiation. For this project, I designed new brand guidelines, created a website, digital ads, printed ads, and tradeshow collateral.